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APEC Report on Advertising Regulation

APEC has published its report on ‘Voluntary Standards and Regulatory Approaches in Advertising in APEC Economies’. It is a most important document and lays the basis for future development of best practice advertising regulation.

The report notes the wide variation in standards in the APEC economies. –

“The paper also finds that the capability for advertising self-regulation among economies differs. Although sixteen economies practice self-regulation, five are either without self-regulation or are in the process of implementing some form of self-regulation. In economies where self-regulatory organizations (SROs) exist, there are differences on their level of adherence to what the paper took as international best practice benchmarks.”

The report has three recommendations to give the highest marginal benefit –

“1) Efficient compliance and monitoring;

2) Effective consumer and industry awareness; and

3) Efficient and resourced administration.”

The 69-page report can be found on this link

http://publications.apec.org/publication-detail.php?pub_id=1523