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Upgraded Best Practice Advertising Regulation Checklist: Comment Please

We seek your assistance once again. We have now completed a draft of an upgraded best practice advertising regulation checklist. It is based on the checklist we published in December 2015. A key difference is that this checklist has three tiers for advertising self-regulatory organisations (SROs) in different phases of development as follows:

Tier 1 for new and emerging SROs

Tier 2 for developed SROs

Tier 3 for sophisticated SROs usually with a long history.

The checklist includes best practice advertising regulation by Governments. This is quite a challenging area and often overlooked.

We adopted the tier system so as to increase the checklist’s practical value – especially for new and emerging SROs.

We would very much like your comments and feedback on the checklist and in particular whether the various requirements are in the correct tier.

As we would like to complete the project by the end of the month could you please let us have your comments to gwiggs@ffar.org by Tuesday 20 June.

The pdf of the draft checklist is here. If you would like a Word version please let me know.

Glen Wiggs

Director                                                                                                                                        Foundation for Advertising Research

 

 

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Best Practice Advertising Regulation Checklists

The final Best Practice Advertising Regulation Checklist for mature Self-Regulatory Regimes is available on this link

https://gallery.mailchimp.com/99d4e2d2adefab4f203e8c2d4/files/Best_Practice_Advertising_Regulation_Checklist_.pdf?mc_cid=74399b2a51&mc_eid=5e4b1da3ac

Draft 1 of the Best Practice Advertising Regulation Checklist for new and developing Self-Regulatory regimes is available at this link

https://gallery.mailchimp.com/99d4e2d2adefab4f203e8c2d4/files/Best_Practice_Advertising_Regulation_Checklist_Emerging_SROs_ALERT.pdf?mc_cid=c78d1756c4&mc_eid=%5BUNIQID%5D

These may be useful references for attendees at the APEC Seminar on Sharing Good Practices and Experiences on Advertising Self-Regulation Among APEC Economies being held at Lima, Peru on 22/23 August

 

 

 

Comment Please: Best Practice Advertising Regulation Checklist for New and Emerging SROs

Last year we developed a best practice advertising regulation checklist for Governments and Self-Regulatory Organisations (SROs). We invited comment on the draft and received invaluable feedback and constructive suggestions that improved the draft substantially. The Checklist was finalised in December last year.

Although the Checklist was appropriate for mature SROs it was generally acknowledged it was too demanding for new and emerging SROs. We have now prepared a simpler version of the Checklist that is available at this link

https://gallery.mailchimp.com/99d4e2d2adefab4f203e8c2d4/files/Best_Practice_Advertising_Regulation_Checklist_Emerging_SROs_ALERT.pdf?mc_cid=c78d1756c4&mc_eid=%5BUNIQID%5D

We found the task quite challenging and we are not entirely satisfied that we have simplified it enough. We therefore seek your assistance and invite you to comment on the draft.

If we can receive your comments by 13 August we would be most appreciative as discussion on the Checklist is to occur at the APEC Seminar on Sharing Good Practices and Experiences on Advertising Self-Regulation Among APEC Economies being held in Lima, Peru on 22-23 August.

If you would like a Word version of the draft please let us know at gwiggs@ffar.org and we will forward it to you.

Glen Wiggs

 

 

 

 

Regulating Political Advertising

How does an advertising self-regulatory organisation (SRO) handle a complaint alleging that a tweet by the Prime Minister is misleading? Most SROs decline to regulate political advertising because of the inherent difficulties of a SRO regulating politicians who are in the business of regulating others rather than being regulated by an organisation over which they have no control.

One SRO has successfully regulated political advertising for the past 25 years. The Foundation for Advertising Research has written a  paper on the subject which is available on this link –

https://gallery.mailchimp.com/99d4e2d2adefab4f203e8c2d4/files/ALERT_18_15_REGULATING_POLITICAL_ADVERTISING_.pdf?mc_cid=678938dbd0&mc_eid=5e4b1da3ac

 

APEC Economies Lead World Adspend Growth

APEC economies have an 81% share of the top ten global advertising markets states the APEC Report ‘Voluntary Standards and Regulatory Approaches in Advertising in APEC Economies’. Furthermore this share is predicted to increase to 84% by 2015 as shown on the graph from the Report.

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