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Best Practice Advertising Regulation Checklist – Draft 2

Draft 2 of the Best Practice Advertising Regulation is completed and we seek your comment. It is available on this link. https://gallery.mailchimp.com/99d4e2d2adefab4f203e8c2d4/files/Working_Paper_Draft_Checklist_2.pdf?mc_cid=085f07d105&mc_eid=%5BUNIQID%5D

Last May we circulated Draft 1 of a Working Paper containing a draft Best Practice Advertising Regulation Checklist. The checklist covered best practice requirements for both advertising self-regulatory organisations and Governments.

The ‘APEC Action Agenda on Advertising Standards and Practice Development’ that was endorsed by the Leaders of APEC economies at their meeting in Beijing in November 2014 lists four challenging tasks for completion in 2015. One of the tasks is:

Develop an advertising regulatory checklist in 2015 that details key elements of a regulatory framework that facilitates trade and investment and protects consumers.’

We asked for comment on Draft 1 and we received a large number of most helpful and constructive contributions. We are very thankful for the generous assistance we received. The suggested amendments were wide and varied and the vast majority has been included in Draft 2.

We now seek comment on Draft 2. If you could let us have your comments by Tuesday 15 September we will be most appreciative. Michael Harker, Research Director of FAR, and I are meeting in Australia and hope to finalise the draft by the end of September. We will then formally forward it to the APEC Advertising Standards Steering Committee. The Steering Committee has already appointed a lead person to oversee the project for which we are very grateful.

You will note that we have used Tracked Changes in Draft 2 to clearly indicate the changes we have made. The document is in pdf form but if you would like a Word version please let us know.

We look forward to your comment.

Glen Wiggs

Director

Foundation for Advertising Research

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