We would like your assistance and input. The ‘APEC Action Agenda on Advertising Standards and Practice Development’ lists four challenging tasks for completion in 2015. One of the tasks is:
‘Develop an advertising regulatory checklist in 2015 that details key elements of a regulatory framework that facilitates trade and investment and protects consumers.’
Best practice advertising regulation has been a main objective of the Foundation for Advertising Research (FAR) since its inception 10 years ago. Our work included checklists for the audit of SROs. This was motivated by the interest the founders of FAR had in best practice advertising regulation over the past 25 years.
Over the past few weeks we have developed a Working Paper of a Draft Checklist that we believe will be suitable for the APEC region. We seek your feedback. The Working Paper is on this link
If you could let us have your comments by 29 May we would be most appreciative. Once the Draft is finalised we intend to submit it to the APEC Advertising Standards Steering Committee for its consideration.
Foundation for Advertising Research