The International Chamber of Commerce (ICC) has established ICC China Commission on Marketing and Advertising. It is anticipated that the establishment of the Commission will greatly assist the development of advertising self-regulation in China.
The ICC state, “The establishment of ICC China’s Commission on Marketing and Advertising arises at a pivotal moment with the recent endorsement by APEC economic leaders of the APEC Action Agenda on Advertising Standards and Practice Development to promote the alignment of advertising standards and reduce the cost of doing business across the region. The ICC China committee will play an integral role in building on this initiative, particularly at a time when the China Advertising Law is being revised.”
Full details of this new initiative can be found on the following link –