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Yearly Archives: 2014

Singapore Adopts Self-Regulation for Food Advertising to Children

The Singapore Government has recently announced that a self-regulatory regime will regulate the advertising of food to children. There have been ongoing discussions between industry organisations, the Singapore Ministry of Health and associated Health Promotion Board as to the best way to regulate the advertising of food and beverages to children. There has also been extensive consultation with various stakeholders.

New advertising guidelines will be incorporated in the Singapore Advertising Code of Practice and will take effect from January 2015. The Advertising Standards Authority of Singapore will administer the Guidelines.

Included in the Guidelines will be uniform nutrient criteria. Only food and beverage products that meet the criteria may be advertised to children.

ICC Adopts New Framework for Alcohol Advertising

The International Chamber of Commerce (ICC) has released its ‘Framework For Responsible Marketing Communications of Alcohol’.  The Framework takes the Consolidated ICC Code as a base and then interprets it Article by Article as it applies to alcohol advertising.

Most of the Framework deals with the interpretation of social responsibility – something that is difficult to define in black letter law contained in statutory regulation. One of the key advantages of self-regulatory codes is that it is easier to define social responsibility.

This Framework will be of great assistance for jurisdictions that are considering upgrading their regulation of alcohol advertising.

The Framework can be found at http://www.codescentre.com/media/12670/icc-alcohol-framework_final_march2014.pdf

Further information on the Framework is at http://www.iccwbo.org/News/Articles/2014/New-ICC-Framework-clarifies-do%E2%80%99s-and-don%E2%80%99ts-for-responsible-marketing-of-alcohol/

Important Best Practice Briefing and Planning Meeting

An ‘Information Exchange and Discussion’ on Best Practice Advertising Regulation will be held in Sydney, Australia on 24 March. The event is part of the WFA Annual Conference and Global Marketing Week being held in Sydney from 24 – 28 March.

The program includes

– Presentations by Guy Parker and Ildiko Fazekas of the European Advertising Standards Alliance (EASA)

– Presentations by Asia-Pacific advertising Self-Regulatory Organisations from India, Singapore, Australia and New Zealand

– An open forum discussion on the way forward in the Asia-Pacific region. This promises to be a most useful and important discussion.

The session is being organised jointly by EASA, WFA and the Advertising Standards Bureau (ASB). Fiona Jolly of the ASB was instrumental in organizing the Hanoi Conference and is leading the discussions with APEC.

If you are interested in attending this most important meeting please contact Fiona at fjolly@adstandards.com.au  or Oliver Gray at oliver.gray@easa-alliance.org