The Singapore Government has recently announced that a self-regulatory regime will regulate the advertising of food to children. There have been ongoing discussions between industry organisations, the Singapore Ministry of Health and associated Health Promotion Board as to the best way to regulate the advertising of food and beverages to children. There has also been extensive consultation with various stakeholders.
New advertising guidelines will be incorporated in the Singapore Advertising Code of Practice and will take effect from January 2015. The Advertising Standards Authority of Singapore will administer the Guidelines.
Included in the Guidelines will be uniform nutrient criteria. Only food and beverage products that meet the criteria may be advertised to children.