The International Chamber of Commerce (ICC) has released its ‘Framework For Responsible Marketing Communications of Alcohol’. The Framework takes the Consolidated ICC Code as a base and then interprets it Article by Article as it applies to alcohol advertising.
Most of the Framework deals with the interpretation of social responsibility – something that is difficult to define in black letter law contained in statutory regulation. One of the key advantages of self-regulatory codes is that it is easier to define social responsibility.
This Framework will be of great assistance for jurisdictions that are considering upgrading their regulation of alcohol advertising.
The Framework can be found at http://www.codescentre.com/media/12670/icc-alcohol-framework_final_march2014.pdf
Further information on the Framework is at http://www.iccwbo.org/News/Articles/2014/New-ICC-Framework-clarifies-do%E2%80%99s-and-don%E2%80%99ts-for-responsible-marketing-of-alcohol/