The robust growth in adspend in the APAC region in the first quarter of this year (See 23rd July post) has continued in the second quarter. The latest Nielsen Global AdView Pulse report records growth of 6.4% for the January-June half-year compared with the same period in 2012. Although less than the sensational growth of 13.1% in Latin America the APAC growth was more than double of the world average of 2.8%. See graph.
As adspend is a driver of economic growth this is good news for the APAC region.