Home » Best Practice » Vietnam Has Largest Internet Audience in Southeast Asia

Vietnam Has Largest Internet Audience in Southeast Asia

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New research by Comscore finds that Vietnam has the largest Internet audience in Southeast Asia. Furthermore the audience is grew 14% in the past year and added another two million Internet users. The growth rate in Philippines was greater with 22% in the past year. There was little or no growth in Malaysia and Singapore as shown on the Comscore table (Click on table to enlarge)

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In terms of market share of media adspend on the Internet all six countries are below the Asia-Pacific average of 17.8%.  ZenithOptimedia records that the Internet share of media adspend in 2012  was 7.5% in Singapore, 3.2% in Philippines, 3% in Malaysia,  1.2% in Vietnam, 0.5% in Thailand and 0.03% in Indonesia.

With the increase in the Internet audience it is logical that Internet adspend will follow. As previously mentioned this will be a regulatory challenge as the Internet is cross-border.

The Comscore report can be downloaded from http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Southeast_Asia_Digital_Future_in_Focus

 

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