Earlier this month a group of experts met in New York to discuss and develop a draft guide that identifies the Principles in the ICC Code that apply to alcohol advertising and marketing communications.
The ICC Code is not product specific but contains provisions that apply to all forms of advertising and marketing communications. Having a Framework that identifies the relevant provisions that apply to alcohol will be most useful.
Further information may be found on the following link http://www.iccwbo.org/News/Articles/2013/Experts-developing-framework-for-responsible-marketing-of-alcohol/
