The Global Financial Crisis has had a significant effect on advertising expenditure (adspend) in APAC and APEC countries. In some countries there was a reduction in adspend and in others there was increased growth. Adspend is a driver of economic growth thus those countries with increased adspend should enjoy continued economic growth. However sustained long-term growth does require best practice advertising regulation.
The table below uses ZenithOptimedia data to show the adspend growth on an inflation-adjusted basis from 2011 to 2012.
Indonesia +16.9%
Vietnam +11.8%
Hong Kong +10.5%
Peru +9.6%
China +8.8%
Russia +8.1%
Thailand +5.8%
Philippines +4.7%
South Korea +4.2%
Japan +3.6%
USA +2.8%
Canada +1.5%
Chile +1.0%
Malaysia +0.4%
India -2.0%
New Zealand -2.6%
Australia -3.0%
Mexico -7.1%
Taiwan -7.2%
Singapore -7.5%
Pakistan -8.8%